Manuel Gonzalez Hinds

Senior Vice President ǀ Branch MANAGER

787.979.2160

Manuel Gonzalez Hinds is a seasoned financial advisor with over 25 years of experience in equities, fixed income, mutual funds, insurance, and retirement services. Mr. Gonzalez joined the firm in 2017 as Senior Vice President and Branch Manager. He brings to First Southern a strong understanding of retail management and sales. Mr. Gonzalez began his career in wealth management in 1994. In 1997, Mr. Gonzalez joined Popular Securities as Vice President and Assistant Sales Manager and in 2006 he joined Santander Securities as Vice President of Investments.

Mr. Gonzalez earned his BBA in Management with a concentration in Finance from the University of Sagrado Corazon in 1996. He is FINRA Series 4, 6, 7, 24, 53, 63 and 65 licensed and holds life, disability, health and variable insurance licenses by the Puerto Rico Insurance Commissioner.

 

Jaime Santiago Echandi

Senior Vice President / Financial Advisor

787.979.2161

Jaime Santiago Echandi brings to First Southern over two decades of experience in wealth management. Mr. Santiago joined First Southern in 2018 as Senior Vice President and brings to the firm extensive knowledge in asset allocation strategies, portfolio risk management, annuities, and retirement services. Mr. Santiago began his career in wealth management at Popular Securities in 1998 as an investment advisor. In 2006, he successfully transitioned his practice to Santander Securities.

Mr. Santiago received his BBA is Finance in 1996 from Interamericana University of Puerto Rico. He is FINRA Series 7 and 66 licensed and holds life, disability, and variable insurance licenses by the Puerto Rico Insurance Commissioner.

 

GERMAN RAMIREZ DE ARELLANO

MANAGING DIRECTOR ǀ SALES MANAGER

787.979.6022

German Ramírez de Arellano brings to First Southern over 35(NOTE: I like to keep years consistent for anything over 10 years, so 10,15,20,etc). years of financial services industry experience, which includes a strong understanding of retail management and sales. Prior to joining First Southern, Mr. Ramirez was the Branch and Sales Manager for Santander Securities and HJ Sims in Puerto Rico.

Mr. Ramirez is part of the Ramirez de Arellano, Lugo Wealth Management Group of First Southern which serves the financial and wealth management needs of high-net-worth individuals and corporations. He is currently FINRA Series 3, 7, 24, 53, 63 and 65 licensed, as well as holds insurance licenses in life, variable and disability insurance by the Puerto Rico Insurance Commissioner.

 

GERMAN RAMIREZ DE ARELLANO FREESE

SENIOR VICE PRESIDENT

787.979.6023

German Ramírez de Arellano joined First Southern in 2021 after starting his career in wealth management at HJ Sims in 2017. Mr. Ramirez brings to the firm a strong understanding of asset allocation and portfolio management. Mr. Ramirez is part of the Ramirez de Arellano, Lugo Wealth Management Group of First Southern which serves the financial and wealth management needs of high-net-worth individuals and corporations.

Mr. Ramirez graduated from Suffolk University (Boston, MA) in 2015 where he majored in Finance. He is currently FINRA Series 7 licensed and holds life and variable insurance licenses by the Puerto Rico Insurance Commissioner.

 

ERNESTO CARLOS MARTINEZ

SENIOR VICE PRESIDENT

787.979.6017

Ernesto Carlos Martinez is a Certified Public Accountant (CPA) and has provided professional financial accounting, external and internal audit services for over 20 years to State and Federal Credit Unions in Puerto Rico. He started his career in 1999 as a senior software consultant to local banks in the Dominican Republic and Jamaica. In 2002 he became the Chief Information Officer for the PR Government Employees and Judiciary Retirement Systems. Prior to joining First Southern in 2020, Mr. Martinez was a financial advisor with Mass Mutual and New York Life Insurance Company.

Mr. Martinez earned his BBA in Accounting from the University of Puerto Rico in 1996 and his MBA in Ethical Management and Leadership at Instituto para el Desarrollo Humano in 2016. He is currently FINRA Series 7 licensed and is licensed to sell life, disability and variable insurance in Florida, Tennessee and Puerto Rico.

 

Rafael david Rodriguez

SENIOR VICE PRESIDENT

787.979.6020

Rafael David Rodriguez is a seasoned financial advisor with over 30 years’ experience in wealth management. Prior to joining First Southern, Mr. Rodriguez has worked for Merrill Lynch, Santander Securities and UBS Financial Services.

Mr. Rodriguez attended Washington and Jefferson College in Washington, Pennsylvania where he earned a BA in Economics and Spanish Literature. He is FINRA Series 7, 63 and 66 licensed, as well as licensed by the Puerto Rico Insurance Commissioner in life and variable annuity.

 

ALEJANDRA DELGADO VICENCIO

VICE PRESIDENT ǀ FINANCIAL ADVISOR

787.979.2162

Alejandra Delgado Vicencio brings to the firm over 10 years of financial services experience. Ms. Delgado began her career at Santander Mexico within the Corporate Banking division. In 2013, she joined Santander Puerto Rico where she worked in both corporate and retail banking, as well as Santander’s insurance division.

Ms. Delgado attended Instituto Tecnológico y de Estudios Superiores de Monterrey, where she graduated in 2007 with a degree in Public Accounting and Finance. In 2010, Ms. Delgado earned her master’s degree in Banking and Risk from The University of Alcalá in Madrid, Spain. Ms. Delgado is currently FINRA Series 7 and 66 licensed, as well as licensed in life, disability, and variable insurance by the Puerto Rico Insurance Commissioner.

 

Hector Adolfo Martinez

Senior Vice President

787.979.6011

Hector Adolfo Martinez is an industry veteran with over 20 years of wealth and portfolio management experience for private and institutional investors. Mr. Martinez started his career in 1998 in New York with AXA/ Equitable and in 2000, he joined Smith Barney as a financial advisor. In 2007, Mr. Martinez joined UBS Financial Services as First Vice President and Portfolio Manager. In 2019 he joined First Southern and transitioned his practice to Overture Asset Management, a division of First Southern.

Mr. Martinez earned a BBA in Marketing from Interamerican University of Puerto Rico in 1997. He is FINRA Series 6, 7, 63 and 65 licensed. Additionally, he holds portfolio management certifications from Portfolio Concepts, Inc.

 

GUILLERMO J. MACHUCA BATISTA

VICE PRESIDENT

787.979.2164

Guillermo J. Machuca Batista is a financial advisor with over 20 years of experience in the financial services industry. Mr. Machuca joined First Southern in 2020 as an annuities and insurance specialist. Guillermo has extensive knowledge in asset allocation and portfolio management with a focus on financial planning. He began his career in wealth management at Gruntal & Co. in New York, with prior tenures at Morgan Stanley and UBS.

Mr. Machuca earned his bachelor’s degree in finance from Seton Hall University in 1996 and has he FINRA Series 7, 66 and 31 licensed. In addition, Mr. Machuca holds life and variable insurance licenses by the Puerto Rico Insurance Commissioner.

 

WILSON COLBERG TRIGO

MANAGING DIRECTOR

787.979.6013

Wilson Colberg Trigo brings to First Southern over 35 years of wealth management experience, specializing in high-net-worth private clients and business entities. He began his career as a financial advisor in 1984 and prior to joining First Southern in 2020, he served clients at Merrill Lynch, UBS Financial Services and HJ Sims. He is currently FINRA Series 7 and 63 licensed.

 

José Antonio Colberg

FINANCIAL advisor

787.979.6014

José Antonio Colberg joined First Southern in 2020 as a financial advisor. Mr. Colberg started his career in wealth management in 2018 at HJ Sims. He is a 2016 graduate of Saint Louis University with a Bachelor’s in International Business. Mr. Colberg is presently FINRA Series 7 licensed.

 

LUIS E SANCHEZ PAREDES

Senior Vice President

787.979.6024

Mr. Sanchez brings to First Southern over 20 years of financial services experience. He started his career as sales assistant with Wachovia Securities in 1997 while in college.
Prior to joining First Southern, Mr. Sanchez was a financial advisor with RG Investments, UBS Financial Services and HJ Sims where he focused on income producing products, retirement plans and annuities.

Mr. Sanchez earned a BBA from the Polytechnic University of Puerto Rico in 1999. He is FINRA Series 7 licensed and holds life, disability, and variable insurance licenses by the Puerto Rico Insurance Commissioner.

 

FLORA ROSADO

OPERATIONS MANAGER

787.979.2164

Flora Rosado brings to First Southern more than two decades of experience in the areas of operations and customer service. Mrs. Rosado began her career in 1997 with Paine Webber. Since then, Mrs. Rosado has worked in several broker/dealer operations departments, including Santander Securities. Mrs. Rosado’s organizational skills, strong work ethic and hands-on customer service bring an indispensable array of talent to the firm’s wealth management team.

 

CYNTHIA AYALA CAMINERO

OPERATIONS ASSOCIATE

787.979.6012

Cynthia Ayala Caminero brings to First Southern over 15 years of customer service and operations experience. Mrs. Ayala began her career with Santander Securities in 2004. Mrs. Ayala has a BBA in Management with a Marketing focus from the University of Puerto Rico at Rio Piedras.

 

LARA M. LUGO LOPEZ

CLIENT SERVICES ASSOCIATE

787.979.6021

Lara M. Lugo López brings to the firm over 20 years of wealth management client services experience. Lara began her career at Paine Webber which was acquired by UBS Financial Services. After several years with UBS, Mrs. Lugo moved to Merrill Lynch Wealth Management and in 2016 transitioned to HJ Sims as a Client Services Associate, as well as the assistant to the Branch Manager. Today, Mrs. Lugo works with the Ramirez de Arellano, Lugo Wealth Management Group of First Southern and Mr. Luis Sánchez Paredes in providing clients an excellent experience with great customer service.