Manuel Gonzalez Hinds

Senior Vice President ǀ Sales Manager


Manuel Gonzalez Hinds is a seasoned financial advisor with over 20 years of experience in equities, bonds, mutual funds, insurance and retirement services. Mr. Gonzalez joined the firm in 2018 as Senior Vice President and Sales Manager. He brings to First Southern a strong understanding of retail management and sales. He began his career in wealth management in 1994. In 1997 Mr. Gonzalez joined Popular Securities as Vice President and Assistant Sales Manager. In 2006 he joined Santander Securities as Vice President of Investments.

Mr. Gonzalez earned his BBA in Management with a concentration in Finance from the University of Sagrado Corazon in 1996. He is FINRA Series 6, 7, 24, 53, 63 and 65 licensed.


Wilson Colberg Trigo

Managing Director


Wilson Colberg Trigo brings to First Southern 35 years of industry experience, specializing in high net-worth private clients and business entities. He began his career as a financial advisor in 1984 and joined First Southern in 2020. Mr. Colberg has worked with Merrill Lynch, UBS Financial Services and HJ Sims. He is currently FINRA Series 7 and 63 licensed.


Jaime Santiago Echandi

Senior Vice President / Financial Advisor


Jaime Santiago Echandi is a financial advisor with over 20 years of experience in wealth management. Mr. Santiago joined First Southern in 2018 as Senior Vice President and brings to the firm extensive knowledge in asset allocation, portfolio management, annuities and retirement services. Mr. Santiago began his career in wealth management at Popular Securities in 1998 as an investment advisor. In 2006 he successfully transitioned his practice to Santander Securities. Mr. Santiago is a 1996 Interamericana University of Puerto Rico graduate with a BBA in Finance. He is FINRA Series 7, 66, as well as life, disability and variable insurance licensed.


Alejandra Delgado Vicencio

Vice President ǀ Financial Advisor


Alejandra Delgado Vicencio is a Financial Advisor with over 10 years of financial services experience. Ms. Delgado is a 2007 graduate of the Instituto Tecnológico y de Estudios Superiores de Monterrey, where she majored in Public Accounting and Finance. In 2010, Ms. Delgado earned her Master’s Degree in Banking and Risk. Ms. Delgado began her career at Santander Mexico within the Corporate Banking division. In 2013, she joined Santander Puerto Rico Insurance Agency, and in 2015 transitioned to the Santander Puerto Rico Retail Banking division. Ms. Delgado joined First Southern in 2018, bringing to the firm valuable banking and insurance knowledge. She has FINRA Series 7 and 66, as well as licenses in life, disability, and variable insurance.


Flora Rosado

Operations Manager


Flora Rosado brings to First Southern 20 years of experience in the areas of operations and customer service. Mrs. Rosado began her career in 1997 with Paine Webber. Since then, Mrs. Rosado has worked in several broker-dealer operations departments, including Santander Securities. Mrs. Rosado’s organizational skills, strong work ethic and hands-on customer service bring an indispensable array of talent to the firm’s wealth management team.


Cynthia Ayala Caminero

Operations Associate


Cynthia Ayala Caminero brings to First Southern over 15 years of customer service and operations experience. Mrs. Ayala began her career with Santander Securities in 2004. Mrs. Ayala has a BBA in Management with a Marketing focus from University of Puerto Rico, Rio Piedras.


José Antonio Colberg

Financial Consultant


José Antonio Colberg joined First Southern in 2020 as a financial consultant. Mr. Colberg started his career in finance with HJ Sims in 2018. He is a 2016 graduate from Saint Louis University with a Bachelor’s in International Business. Mr.Colberg is presently FINRA Series 7 licensed.


Hector Adolfo Martinez

Senior Vice President ǀ Portfolio Director


Hector Adolfo Martinez is an industry veteran with over 20 years of wealth management experience, managing portfolios for private and institutional investors. Mr. Martinez started his career in 1998 in New York with AXA/ Equitable and 2000 joined Smith Barney as a financial advisor. In 2007, Mr. Martinez joined UBS Financial Services as First Vice President and Portfolio Manager and in 2019 transitioned his practice to Overture Asset Management. Mr. Martinez earned a BBA in Marketing from Interamerican University of Puerto Rico in 1997. He is FINRA Series 6, 7, 63 and 65 licensed and has certifications in portfolio management from Portfolio Concepts, Inc.


Ernesto Carlos Martinez

Senior Vice President ǀ Financial Advisor


Ernesto Carlos Martinez is a Certified Public Accountant (CPA) and has provided professional financial, accounting, taxes, external and internal audit services for over 22 years to State and Federal Credit Unions in Puerto Rico. From 1999 he was a senior software consultant in local banks, Dominican Republic and Jamaica and in 2002 he became the Chief Information Officer (CIO) for the PR Government Employees and Judiciary Retirement Systems Administration. He began his career as a Financial Professional in 2017 with MassMutual. Then continued his career as a Private Wealth Management in 2018. In 2019 he joined New York Securities and New York Life Insurance Company, the largest mutual life insurance company in the United States, ranked #71 on the 2019 Fortune 500 list, as a Financial Advisor and Insurance Agent. Mr. Ernesto Carlos Martinez joined First Southern in 2020 as Senior Vice President.

Ernesto Carlos earned his BBA in Accounting from the University of Puerto Rico in 1996 and his MBA in Ethical Management and Leadership at Instituto para el Desarrollo Humano in 2016. He is currently FINRA Series 7 licensed and Series 66 Candidate as well as licenses life, disability and variable insurance in Florida, Tennessee and Puerto Rico.